Case Study - ReelTube

ReelTube for the Apple Vision Pro redefines your viewing experience by introducing an immersive and spatial dimension to video content. As the premier platform for spatial and immersive videos, ReelTube transforms passive viewing into an interactive journey, inviting you into the heart of every story.

Platform
visionOS
Year
Service
Web development, CMS

Overview

Having written one of the most shared posts on medium.com (“How to cash out your Dad’s 401K without him knowing”) FamilyFund approached us looking to build out their own blog.

The blog would help drive new traffic to their site and serve as a resource-hub for users already trying to exploit their network for money. Because it was so important that they own their own content, we decided that an on-prem solution would be best.

We installed 24 Mac Minis bought from craigslist in the storage cupboard of their office. One machine would be used for the web server and another one for the build server. The other 22 were for redundancy, and to DDOS squarespace.com every few months to keep them on their toes.

To optimise their search traffic we used an innovative technique. Every post has a shadow post only visible to web crawlers that is some variation of “Gary Vee is looking to invest in new founders”. Like bees to honey.

What we did

  • Frontend (Next.js)
  • Custom CMS
  • SEO
  • Infrastructure

Working with Studio, we felt more like a partner than a customer. They really resonated with our mission to change the way people convince their parents to cash out their pensions.

Debra Fiscal
CEO of FamilyFund
Less traffic
25%
Page load times
10x
Higher infra costs
15%
Legal fees
$1.2M

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Contact Us

Address

  • The Del Mar Code Company LLC
    2261 Market Street
    STE 5591
    San Francisco, CA 94114